Title Screen
The title screen, which would display when a relevant Coca-Cola product was scanned
In-Game Screenshot
Gameplay and mechanics using an overlay on top of the Camera

Cowboys and Aliens


NBC Universal, Coca Cola


Augmented Reality, Android, iOS, Unity, Qualcomm Vuforia, C++

Time To Complete:



Improved version of the Cowboys and Aliens Augumented Reality game


In 2011, Coca-Cola and NBC/Universal collaborated to create an augmented-reality video game called "Cowboys and Aliens: Round Up".

The application was a very early example of combining Augmented Reality (showing visuals overlayed on top of the real world through the camera of a mobile device using technology from Total Immersion. The game also used image recognition technology from Qualcomm